The Challenge
Founded in 2018, the Foundation for Opioid Response Efforts (FORE) was a new voice in the nation’s efforts to combat the opioid crisis. The foundation began awarding grants but needed to elevate its visibility and establish its identity as a national 501(c)(3) foundation dedicated to supporting patient-centered, innovative solutions that drive long-term change.   

Our Approach
MannersPR began working with FORE in 2020 to develop and execute a strategic communications plan that would amplify its voice and impact. Our work has included:

• Positioning FORE as the leading national foundation solely dedicated to preventing and treating opioid use disorder, supporting recovery, and advancing solutions to address the crisis.

• Crafting compelling narratives that showcase the foundation’s leadership and the life-changing work of its grantees.

• Building relationships with key reporters covering the opioid crisis, healthcare, philanthropy, and related issues.

• Securing high-profile media placements to raise awareness of FORE’s mission, initiatives, and evidence-based insights.

• Developing thought leadership opportunities to help FORE share knowledge and support best practices.

Results
Through strategic media outreach and positioning, MannersPR has helped FORE establish itself as a trusted and visible leader in the national response to the opioid crisis. FORE’s work has been featured in major outlets including Inside Philanthropy, Chronicle of Philanthropy, The Wall Street Journal, the New York Times, Politico, NPR, and others.

As Inside Philanthropy described in its coverage of how funders are guiding the distribution of opioid settlement dollars:

“FORE is the only national private foundation that makes prevention and treatment of opioid use disorder its sole focus.”